ALMO NATURE

In 2018, I became acquainted with Italian copywriter Alessandro Omini in Milan. We were both writing copy at the agency Networks for the producer of dog and cat food Almo Nature. He did his in Italian, I did mine in German – ovviamente. After that, Alessandro recommended me to the Moscow-based agency Twice, who provided additional content for online formats for Almo Nature in parallel. And that’s how I ended up getting the job of adapting the German-language localisation for the Muscovites.